The Ascend Collection
Designed in collaboration with men's fashion content creator Johnny Thai @flywithjohnnythai, the ASCEND Collection represents our tied beliefs on always choosing to move forward in life, courageously making strides, and inspiring our community & the next generation to rise up.
The ASCEND collection reflects our effort to build partnerships, learn through each other, and strengthen our community.
Our pieces are made to be a symbolic, encouraging reminder of that commitment to collaborating and working together. And to encourage others facing darkness & challenges to keep moving forward and rise up. Because we believe your hardest times lead to the greatest moments of your life.
"I grew up in poverty, at one point living with 18 other family members in a 1000sq/ft house. I didn’t see my parents that much growing up because they’d work 2 or even 3 jobs just to take care of us. I knew they struggled but they didn’t complain, they just moved forward. Some might see that as a disadvantage, I saw that as a great example.
Witnessing them work that much to provide for my family indirectly inspired me to never give up. To keep improving and ascending. Which, hopefully, my actions will inspire the next generation the same way my parents inspired me. Ascending not only helps yourself but everyone around you."
The Details That Matter
Answers about fit, care, and craftsmanship
What materials are LOUPN pieces made from?
All LOUPN jewelry is handcrafted from AG 925 Sterling Silver — 92.5% pure silver, chosen for its balance of strength, shine, and longevity. All of our pieces are solid sterling silver and never use plating.
Are LOUPN pieces hypoallergenic and nickel-free?
Yes. Every design is made to be safe for sensitive skin. Our silver alloy is nickel-free and hypoallergenic for comfortable, irritation-free wear.
Where is LOUPN jewelry made?
Each piece is handcrafted in Korea by skilled artisans using techniques passed through generations — blending traditional craftsmanship with modern minimalism.
Can I wear my jewelry every day?
Absolutely. LOUPN jewelry is made for daily wear and movement. While resistant to moisture and sweat, we recommend removing it before swimming and away from chemicals to maintain its natural shine.
Will sterling silver tarnish over time?
Sterling silver naturally develops a patina, which can be easily polished away. Regular wear helps preserve its brightness as natural oils protect the metal.
How should I care for my jewelry?
Use a soft polishing cloth or toothpaste/mild soap and water to clean your piece. Avoid harsh chemicals or abrasives. Each LOUPN order includes a care pouch and polishing cloth for long-term protection.
What packaging does my order come with?
Every LOUPN piece arrives in a premium jewelry box — perfect for gifting or safe storage. Each box includes a polishing cloth and protective pouch.
Can I return or exchange my item?
Yes. We offer returns and exchanges within the designated return period as long as the item is unworn and in its original packaging.